To justify the carbon investment, a metal water bottle needs using 500 times vs a plastic equivalent
Hands up, who's lost a water bottle recently..? Was it more environmentally friendly to use plastic..?
Boomerang® was born because we can't be using plastic
Little know fact: you need to use your metal water bottle around 500 times to offset its carbon footprint, but many of us lose it long before that – often leaving it behind at the gym, a café, or on the train after less than 250 uses.
This catch 22 applies to any item, but is often more relevant for sustainable products, and so solutions like BoomerangTag® are the logical next step for consumer products.
Visit any school, university, gym, airport, train station, or even Transport for London lost property office and you will see a huge pile of items that are never returned to their finder. Most are binned after 6-12 months.
Replacing it not only hurts the environment by increasing demand for new products but can also get pricey! That’s exactly why Boomerang® was created. Let's focus on recovery over replacement.
Just 1 in 10 items of clothing and 2 in 10 of all items are returned to their owners.
They don't want your item, but did you even know it was there?
The BoomerangTag® is all about sustainability. So is Boomerang®.
Even as a start-up Boomerang® is carbon neutral until 2028 having won a sustainability grant from EarthInvest. The grant provides carbon measurement and removal via Supercritical, and training for the Boomerang® team so that the company is already on a path towards sustainability (as well as supplying a sustainable product already).
EarthInvest is on a mission to bring our Planet to every meeting room, by investing in and empowering young startups to lead a new generation of sustainable businesses, and sparking conversations that matter.
Supercritical is on a mission to bring radical transparency to the carbon removal market, empowering businesses to make informed decisions with confidence.
Source Fashion is Europe's leading responsible sourcing show. Recognising the innovation of BoomerangTag®, Boomerang® was invited to exhibit at the 2024 show.
